Fairfax Radio Network

2UE is one of Sydney’s most respected talkback radio stations and the perfect place to advertise your business. 2UE provides a number of unique and effective advertising strategies which speak directly to its loyal listeners.

As Sydney's favourite talk station, 2UE is able to provide unique advertising benefits for your business. The talk, news and information format provides a wide array of advertising and marketing opportunities beyond what most other Sydney commercial radio stations are able to provide. Here are some of the ways 2UE can work for your business:

Live Commercials
2UE's well known personalities can be utilised as very public spokespeople for your business. The nature of 2UE's talk format means that each of our personalities has an extremely loyal audience of listeners. This loyalty can be transformed to your products or services. Live read commercials provide another dimension to your advertising campaign - they are great vehicles for image, awareness and building loyalty for your business.

Recorded Commercials
Probably the best value advertising tool to achieve both reach and frequency with your advertising message. 2UE's professional creative and production departments will create an impressionable image for your business: quite simply radio commercials that work.

Recorded commercials can be combined with live read commercials to provide added reach and frequency of your advertising message. Alternatively, many radio advertising campaigns are made up entirely of recorded commercials.

Live Crosses
Personalities from Sydney's 2UE are available to provide live advertising reports via telephone, directly from your business location. Including live crosses as part of your advertising campaign will greatly heighten awareness of your business’s location and/or the special event your business is presenting.

Outside Broadcast
An outside broadcast quite literally brings Sydney's 2UE to your place of business. It is more than personalities broadcasting live, it is a major station event with substantial promotion included. A wide array of promotional activities can be included with your outside broadcast, all tailored to enhance your business’s location and/or special event.

An outside broadcast provides an awareness of your business that no other media can match. Each outside broadcast is managed by our Promotions Department ensuring that the 2UE personalities provide maximum advertising and promotional benefit for your business.

Community Orientated Sponsorships
The talk and information format of 2UE means we're heavily involved with many major community events and organisations around Sydney. Such close community involvement can provide your business with promotional opportunities through joint sponsorship of such events and/or organisations. Recognition of your business both on air and directly through community involvement can enhance your advertising program on Sydney's 2UE and profile your business as a caring member of the community.

On Air Sponsorships
Sports events, community awareness programs, listener special interest programs - these are just some of the opportunities 2UE provides on an ongoing basis for client sponsorship on air. The stations talk format is suited to the presentation of produced program segments on entertainment, finance, business, living, health and many other subjects. Your business can obtain added value on air by sponsoring such programs. This style of sponsorship can increase brand awareness of your business with the 2UE audience.

On Air Promotions
The choice and scope of on air promotions is endless. As part of an advertising campaign, a specially designed promotion will greatly enhance on air value and awareness for your business. Whether its on air competitions, giveaways or presenter promotions, it’s a sure bet that the 2UE Promotions Department can come up with a promotional concept that works for your business.

Off Air Promotions
As with on air promotions, there is a huge array of off air promotions the 2UE Promotions Department can customise to fit the needs of your business. Quite often there is a link between on air and off air promotional activity. Store signage, proof of purchase promotion, in-store activity - these are just a few of the areas which can be utilised to increase your store traffic, location awareness and product knowledge by the 2UE audience.

Creative
The team of copywriters and producers at Sydney's 2UE are there specifically to ensure your advertising message 'cuts through' to listeners in order to obtain the maximum benefit from your advertising campaign. Our copywriters will meet with you to ensure all avenues of the creative process involving the advertising message are explored, whether it is a recorded or live commercial. With the production of recorded commercials, no stone is left unturned in presenting a radio commercial that works on air. Exclusive music beds, the use of professional voice talent, digital recording facilities, sound engineers with years of production experience - these factors combine to produce radio commercials that do what is intended of them - to work for your business.

Talk Radio - The Benefits for you
Talk Radio is recognised as potentially the most powerful form of media currently in Australia. It offers incredible opportunities for businesses that have previously relied on either the press or TV to relay their message to potential customers.

Here are just a few of the benefits that businesses, already aware of the power of Talk Radio, are enjoying:

• Talk Radio is flexible. We can offer not only recorded commercials but also advertorials and live reads. Live reads are 'perceived' by the listener as an endorsement of the product, by their favourite personality and add tremendous weight to any campaign.
• Talk Radio is information radio. We are not limited by simply filling gaps between music to convey our sponsor's message. Our advertisers form an integral part of the show and are appreciated by our listeners.
• Talk Radio attracts listener loyalty. People listen for longer, which means fewer spots are required to generate frequency of exposure. This leads to awareness and familiarity, which develops trust. This trust then turns to purchase intention.
• Talk Radio is foreground radio. People listen to us more attentively and don't simply have us on as 'background music'.
• Talk Radio is selective. It has the ability to contact a mass audience or pinpoint a specific consumer group.